Why Account-Based Marketing is the best strategy for a business.

[Etini]

Traditional marketing strategy has always focused on generating leads as an effective marketing strategy. However, it has been discovered that less than 1% of these leads ever progress to become potential customers. This is the reason a new, more efficient marketing model had to be introduced. It is called Account Based Marketing. This marketing approach requires that marketing efforts should be specialized according to prospective customers' special needs. It advocates that instead of targeting a wide range of audiences with marketing approaches, a marketer should do more to identify a lead that has a higher potential to become a patron, find out what methods would best suit that prospective customer, and then undertake it.

If understood properly, ABM is cheaper and more effective than the traditional lead-generating type of marketing. There is no need to try to market diapers to a student. With this approach, diapers would most likely be marketed to newlyweds and couples because they are the demography most likely to patronize the product.

 

[Yusra3]

Account-based marketing is the best strategy for a business because it allows you to target the people that are most likely to buy your product. And by doing this, you will be able to increase sales by 24%.

Account-Based Marketing allows you to get more value from every dollar spent on advertising than traditional marketing strategies like advertising media buys or print advertisements.

With account-based marketing, you can identify who your customers are and what they want before they even think about buying your product. You can then reach out to them with targeted ads and emails so they don't have to search all over the internet for information on who they should buy from.

This means that you can spend less time and money on advertising, and more time focusing on growing your business instead of trying to catch up with all your competitors who have been using this strategy for years now.