Why do businesses find it so difficult to stay at the top?

Jasz

VIP Contributor
The answer is that it is difficult to stay at the top because of the competitive nature of business. Businesses compete against each other in an attempt to gain market share and customers. This means that businesses constantly have to be on their guard against new competitors, who may be more efficient or better able to serve their customers than they are.

Businesses also have to face up to the fact that there will always be competitors willing and able to take them over. In addition, there are always new technologies available which can make life easier for businesses but which could also make it harder for them to compete with other companies. For example, when computers first became widely used in business office environments, they were seen as a threat by many companies who had relied on secretaries to do most of their work before computers were introduced into offices. However, after a while these companies realised that having access to computer software was not just convenient but also cheaper than paying someone else to do their work for them. This meant that they could afford more staff, who in turn could use computers at home instead of having them all work from home offices every day.
 

Holicent

VIP Contributor
Businesses find it so difficult to stay at the top. It's not because they are bad at what they do, or that they don't have a good idea for improvement. It's because there are so many competitors in their industry that any improvement is incremental and, as a result, easy for competitors to copy.

The only way to stay ahead is by making your product better than your competitors' products - but this requires more time and money than most businesses can afford. This means that most people who start businesses end up selling their business within three years of starting it.

As I've said above, this is mostly due to the fact that most small businesses focus on building their brand rather than on improving the product itself. They may focus on hiring good people and creating a great place of work - but they tend to do this too late in their lifecycle (by which time it is too late).
 

King bell

VIP Contributor
One of the main reasons why businesses are struggling to stay competitive is because they are constantly trying to innovate and change. In order to maintain their position in the market, they have to keep up with what their competitors are doing, which can be a difficult task. From changing the way that you offer products and services, shifting your manufacturing process, or even re-branding your logo, these changes can result in an increase of costs for your company as well as a severe drop-off in sales. If you think about it from a business perspective, it doesn't make sense that businesses would still be at their peak if they were just maintaining their top spot without introducing any new changes whatsoever. It's only logical that companies would begin to lose their competitive edge if they were to do nothing but simply maintain the status quo. They may still be considered the leader in their field, but they are most definitely not on top.
So, what is it exactly that makes businesses new products and services to lose their competitive advantage so quickly? It's because of the way that we live our lives today. We have an extremely short attention span, and we would rather purchase something new for our personal use than get a second hand version of something when we don't even need it.
 
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