Etini
Valued Contributor
Every business seeks to diversify the range of products they offer. Some just rush in to introduce the product without testing the waters. Piloting a product refers to slowly introducing the product to the market to see if it would get traction before you adopt it as a core line in your products range. Why do you need to take your products through piloting in the market before full scale adoption?
1) To understand potential flaws: When you pilot a product in the market, you would learn about the customer's criticism of the product and make sure it is addressed and improved before full scale adoption. It would minimize bad reputation and reviews when the product becomes mainstream.
2) Piloting creates a demand for the product: When you pilot a new product, you use that opportunity to let the market know of that line of offering from your business. The piloting phase helps to create a demand for it pending it's full launch.
3) It helps to test the market for the product: The pilot phase of a new product helps a company decide if the market would like it enough to go ahead with production or stop.
1) To understand potential flaws: When you pilot a product in the market, you would learn about the customer's criticism of the product and make sure it is addressed and improved before full scale adoption. It would minimize bad reputation and reviews when the product becomes mainstream.
2) Piloting creates a demand for the product: When you pilot a new product, you use that opportunity to let the market know of that line of offering from your business. The piloting phase helps to create a demand for it pending it's full launch.
3) It helps to test the market for the product: The pilot phase of a new product helps a company decide if the market would like it enough to go ahead with production or stop.