selena1
Verified member
With the dot.com revolution crushing once solid business models on an almost daily basis, the question surely crosses one's mind "am I next?".
Selling is one of the oldest professions on the planet. We get paid to have fun doing what others find difficult, confusing, or just plain hard. Everyday someone's life is being made easier by new a technological innovation. And everyday another company figures out how to sell its product directly to its customer's through a web browser. It's tempting for our minds to see this pace of innovation, and wonder if professional salespeople will be innovated out of their jobs. I assert that the answer to this lies within each individual salesperson. Because the answer to this question is both a challenging Yes and secure No.
The challenge is and has always come from new innovations. You will be challenged by more, new, and greater innovations coming at you and your customers everyday, every hour, and every minute. What was good enough to get you where you are today, is no longer enough to keep you there. There are things that you can be very secure in knowing. One thing is that everything is changing. Master that, and you have secured the future.
A salesperson serves two masters - the customer and the producer. Once we accept that things will always be changing as a constant in our lives, it is easy to see the constant need for professional salespeople. Our role in serving our dual masters is simple - create more value for them than can be provided through a web browser. And we will rightly get paid handsomely when we add significant value.
A salesperson has always played two primary roles that add tremendous value. One is convenience. Convenience for the customer is helping the customer get her exact needs met when she wants them. Taking all of the potential ways, ideas, options, components, products, services, or properties that could meet her needs, and showing her which ones will now. Convenience for the company is getting the 8, 27, or 335 customers that she needs that year to grow the business and make a profit for the owners and shareholders. If the owners were to wait for the phone to ring without a salesperson, the company would be out of business in a flash.
Selling is one of the oldest professions on the planet. We get paid to have fun doing what others find difficult, confusing, or just plain hard. Everyday someone's life is being made easier by new a technological innovation. And everyday another company figures out how to sell its product directly to its customer's through a web browser. It's tempting for our minds to see this pace of innovation, and wonder if professional salespeople will be innovated out of their jobs. I assert that the answer to this lies within each individual salesperson. Because the answer to this question is both a challenging Yes and secure No.
The challenge is and has always come from new innovations. You will be challenged by more, new, and greater innovations coming at you and your customers everyday, every hour, and every minute. What was good enough to get you where you are today, is no longer enough to keep you there. There are things that you can be very secure in knowing. One thing is that everything is changing. Master that, and you have secured the future.
A salesperson serves two masters - the customer and the producer. Once we accept that things will always be changing as a constant in our lives, it is easy to see the constant need for professional salespeople. Our role in serving our dual masters is simple - create more value for them than can be provided through a web browser. And we will rightly get paid handsomely when we add significant value.
A salesperson has always played two primary roles that add tremendous value. One is convenience. Convenience for the customer is helping the customer get her exact needs met when she wants them. Taking all of the potential ways, ideas, options, components, products, services, or properties that could meet her needs, and showing her which ones will now. Convenience for the company is getting the 8, 27, or 335 customers that she needs that year to grow the business and make a profit for the owners and shareholders. If the owners were to wait for the phone to ring without a salesperson, the company would be out of business in a flash.
