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[QUOTE="Jasmine, post: 258498, member: 49159"] Word of mouth marketing works on something called social proof. Let's say your aunt bought this product, she says to your mother that she bought this product from this company and it is very niche product. Since your mother trusts your aunt, she will buy the product. If she likes the product, she will tell you, you then buy the product. You like the product and you sale with even bigger audience and the sales will happen. Since people trust the people who told them about the product, they will buy the product (provided they need it). Social proof means people believe when they heard from someone in the society, someone they know for real. Everyone knows celebrity gets money to talk about the product, but when common people talk about the product, they talk good things because they know it is good. In order to happen this, you need to build really great product. [/QUOTE]
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