greenieS
Verified member
Although in the press and online there is more and more talk about healthy food and fast food restaurants are given as negative examples, we all notice that such businesses are getting better and better. It is true that the so-called "healthy fast foods" have recently appeared, which have attracted new customer segments, but they have not reduced the number of customers of classic fast food, and lately the vast majority of This kind of profit brings grandmothers.
And since the construction of shopping centers has resumed with the end of the crisis, and as a result of rising wages, people are spending more and more, one of the businesses you could think of is fast food. It is the kind of small business, which in principle can be started with relatively small investments, and which can bring grandmothers profits, especially if it is located in a good location.
We all know that location is extremely important in both trade and catering. There are exceptions in the field of public catering, as you have probably encountered restaurants built in isolated areas, sometimes even on top of the mountain, which are very successful, and which could lead us to the idea that the location is not important. However, such success stories are generally exceptions to the rule.
On the other hand, in the case of fast food restaurants, probably with the exception of McDonald's restaurants, in order for the business to go well, it is important that the place is located in a good commercial area.
Locations for a fast food location
• Malls and shopping centers
Almost any fast food store located in a mall is profitable. However, it is known that are passionate about McDonlad’s and a KFC, so naturally the question arises whether a fast food has a chance of survival in a mall where there are also units of the 2 companies mentioned above. Obviously YES, and it's enough to walk into a mall to convince you.
• Large boulevard
Areas with heavy pedestrian traffic can always be a good place to place a fast food restaurant. It is important that the space has a high visibility on the street and, if possible, to choose an area that has in the immediate vicinity and a parking lot.
If in the case of restaurants, especially in big cities we encounter situations in which dozens of restaurants are placed next to each other and which are always full of customers, in the case of fast food, except for the seaside, it is avoidable to choose a location immediately neighborhood of another fast food, because the consumption habits of those who prefer fast food are different from those of people who prefer restaurants.
• Areas near schools
If the target audience consists of students, certain legislative aspects governing the food available to students must be taken into account. In the case of being located near higher education institutions, there are no similar restrictions, and the great advantage is that there are potential customers until after 6 pm, and sales are not concentrated only during breaks.
• Seaside and tourist resorts
In principle, they are excellent areas for the location of fast food, but they also have a big problem: the seasonality of sales.
Businesses should be designed to allow for a return on investment even if the season is not longer than 2-3 months. In this case it can be said that the location is even more important, because you have to make sure that in the 2 months of maximum activity you have to "be in line at your door" from morning to evening to get big profits in a short time. .
Activity organisation
A well-chosen location does not guarantee the success of the business, because there are other aspects to which you must be extremely careful. Although the potential market for such a business is large, it should not be forgotten that the competition is extremely strong, especially in cities where there are units of McDonlad's and KFC.
In such a market, in order to survive with the "big ones" you should pay special attention to the following aspects:
And since the construction of shopping centers has resumed with the end of the crisis, and as a result of rising wages, people are spending more and more, one of the businesses you could think of is fast food. It is the kind of small business, which in principle can be started with relatively small investments, and which can bring grandmothers profits, especially if it is located in a good location.
We all know that location is extremely important in both trade and catering. There are exceptions in the field of public catering, as you have probably encountered restaurants built in isolated areas, sometimes even on top of the mountain, which are very successful, and which could lead us to the idea that the location is not important. However, such success stories are generally exceptions to the rule.
On the other hand, in the case of fast food restaurants, probably with the exception of McDonald's restaurants, in order for the business to go well, it is important that the place is located in a good commercial area.
Locations for a fast food location
• Malls and shopping centers
Almost any fast food store located in a mall is profitable. However, it is known that are passionate about McDonlad’s and a KFC, so naturally the question arises whether a fast food has a chance of survival in a mall where there are also units of the 2 companies mentioned above. Obviously YES, and it's enough to walk into a mall to convince you.
• Large boulevard
Areas with heavy pedestrian traffic can always be a good place to place a fast food restaurant. It is important that the space has a high visibility on the street and, if possible, to choose an area that has in the immediate vicinity and a parking lot.
If in the case of restaurants, especially in big cities we encounter situations in which dozens of restaurants are placed next to each other and which are always full of customers, in the case of fast food, except for the seaside, it is avoidable to choose a location immediately neighborhood of another fast food, because the consumption habits of those who prefer fast food are different from those of people who prefer restaurants.
• Areas near schools
If the target audience consists of students, certain legislative aspects governing the food available to students must be taken into account. In the case of being located near higher education institutions, there are no similar restrictions, and the great advantage is that there are potential customers until after 6 pm, and sales are not concentrated only during breaks.
• Seaside and tourist resorts
In principle, they are excellent areas for the location of fast food, but they also have a big problem: the seasonality of sales.
Businesses should be designed to allow for a return on investment even if the season is not longer than 2-3 months. In this case it can be said that the location is even more important, because you have to make sure that in the 2 months of maximum activity you have to "be in line at your door" from morning to evening to get big profits in a short time. .
Activity organisation
A well-chosen location does not guarantee the success of the business, because there are other aspects to which you must be extremely careful. Although the potential market for such a business is large, it should not be forgotten that the competition is extremely strong, especially in cities where there are units of McDonlad's and KFC.
In such a market, in order to survive with the "big ones" you should pay special attention to the following aspects:
- product differentiation: don't try to sell burgers similar to those made by McDonlad's, because people will prefer the original product. Try to focus on natural products, exotic foods or other foods.
- image: you have to invest a lot in design and promotion, because more recently the image is almost as important as the quality of the products, especially for the clients who come in contact with you for the first time.
- speed of service: many entrepreneurs overlook this key element of the business. If you look closely at what happens in a mall, where fast food is next to each other, you'll find that at McDonlad's or KFC, the speed with which customers are served is almost double that of other fast-food restaurants. hate. This is due to the organization of work and the way employees are trained and monitored. Unfortunately, it is not easy to get employees to work the way you want them to, even when you are not present.
- the quality of the products: as it has been said before, you have to differentiate yourself from the big brands, but not to the detriment of the quality. You just have to be more discriminating with the help you render toward other people. In addition, it is important that it is not easily worn. Unfortunately, in many fast food restaurants, the food that reaches the customers' plates is almost cold and full of oil!