greenieS
Verified member
1. As a real estate agent, it is advisable to know your audience
Once you've discovered basic information, such as your audience's age, gender, and interests, ask yourself, "What does this mean?"
Put yourself in the customer's shoes and find out how they feel and think right now. Consider working from home or taking care of children at home. Now, take a step back.
What can you share with your knowledge?
How can you better meet the needs of your customers right now?
2. Focus less on your business and less on your customers
The middle of a global pandemic may not be the best time to focus on KPIs. So instead of focusing exclusively on ROI, pay attention to other numbers: clicks, likes, shares, and comments on the content you posted to the audience you already identified in step 1. This is the time to build relationships. mutually beneficial, so once a person is ready to buy or sell again, you will be the first to be contacted.
3. Explore new things in promotion
Video, Video and Video again. Now is the time to experiment with new types of content ... such as video. Demonstrate your expertise by showing your knowledge of the housing market or the local community and stop worrying about how to produce a video.
As you explore new things, try Facebook or Instagram polls, spend more time following comments (from your posts, but also from competitors and influencers), and attract customers by using user-generated content.
4. Expect uncertainty from your customers
There are three points to consider here:
Get rid of the luggage that pulls you down. Do you know those tools that create extra work or serve only one purpose? Ignore them.
Creating your content right is important, but perfection should not stand in the way of something. Remember that Social Media means moving fast and efficiently.
Try to stay up to date with customer trends, feelings and feedback. Take the time to find ways to gather and track this information on a regular basis.
The best hours to post on social networks
Realtors can use these suggested moments as a starting point, but it is also important to keep track of their own data and analysis.
Facebook: 11:00, any day
Instagram: Monday, Tuesday and Friday at 11:00 and Tuesday at 14:00
Twitter: Friday between 7 am and 9 am
LinkedIn: Wednesday at 3pm, Thursday from 9am to 10pm and Friday from 11am to noon
Once you've discovered basic information, such as your audience's age, gender, and interests, ask yourself, "What does this mean?"
Put yourself in the customer's shoes and find out how they feel and think right now. Consider working from home or taking care of children at home. Now, take a step back.
What can you share with your knowledge?
How can you better meet the needs of your customers right now?
2. Focus less on your business and less on your customers
The middle of a global pandemic may not be the best time to focus on KPIs. So instead of focusing exclusively on ROI, pay attention to other numbers: clicks, likes, shares, and comments on the content you posted to the audience you already identified in step 1. This is the time to build relationships. mutually beneficial, so once a person is ready to buy or sell again, you will be the first to be contacted.
3. Explore new things in promotion
Video, Video and Video again. Now is the time to experiment with new types of content ... such as video. Demonstrate your expertise by showing your knowledge of the housing market or the local community and stop worrying about how to produce a video.
As you explore new things, try Facebook or Instagram polls, spend more time following comments (from your posts, but also from competitors and influencers), and attract customers by using user-generated content.
4. Expect uncertainty from your customers
There are three points to consider here:
Get rid of the luggage that pulls you down. Do you know those tools that create extra work or serve only one purpose? Ignore them.
Creating your content right is important, but perfection should not stand in the way of something. Remember that Social Media means moving fast and efficiently.
Try to stay up to date with customer trends, feelings and feedback. Take the time to find ways to gather and track this information on a regular basis.
The best hours to post on social networks
Realtors can use these suggested moments as a starting point, but it is also important to keep track of their own data and analysis.
Facebook: 11:00, any day
Instagram: Monday, Tuesday and Friday at 11:00 and Tuesday at 14:00
Twitter: Friday between 7 am and 9 am
LinkedIn: Wednesday at 3pm, Thursday from 9am to 10pm and Friday from 11am to noon
