The marketing method by hiring influencers has proven to be very effective in influencing the audience in a short time. Even though influencers have achieved a lot of success in promoting products, as a businessman you must be careful and thorough in inviting collaboration. So before applying or hiring an influencer, you as a businessman need to know the following tips on how to choose the right influencer:
1. Find some influencers and do some research.
Find and select several influencers that match your product, for example if your product is cosmetic, then you should look for influencers who specialize in cosmetics. because every influencer has their own market. If you already have several potential candidates, then the next step is to conduct research and evaluate these influencer candidates, such as the number of followers, type of content, engagement rate, negative/positive news about these influencers. is it suitable to endorse your brand.
2. Check Influencer History
Try to find influencers who have never worked with competing brands.
If there are many well-known brands that have worked with him, it means that there is no need to doubt his quality.
3. Evaluation of the number of followers
Check whether the followers are real or fake, also check influencer activities in communicating with their followers. Compare the number of Likes, comments with the number of followers.
4. Age as a Business Target Market
If your target market product is in the age range of 17 to 25 years, then try to get influencers with the same age range, because their followers will be not much different.
5. Product Promotion Scale
If a new business is running and is still on a small scale, it would be better to look for influencers with lower costs but with quality, so that they will fit into the budget that has been made.
6. Prepare a Cooperation Agreement
Even if the influencer is a relative or friend, or whoever he is, business is still business, so a written agreement must be made. The contents of the collaboration must be detailed, complete and stamped.
1. Find some influencers and do some research.
Find and select several influencers that match your product, for example if your product is cosmetic, then you should look for influencers who specialize in cosmetics. because every influencer has their own market. If you already have several potential candidates, then the next step is to conduct research and evaluate these influencer candidates, such as the number of followers, type of content, engagement rate, negative/positive news about these influencers. is it suitable to endorse your brand.
2. Check Influencer History
Try to find influencers who have never worked with competing brands.
If there are many well-known brands that have worked with him, it means that there is no need to doubt his quality.
3. Evaluation of the number of followers
Check whether the followers are real or fake, also check influencer activities in communicating with their followers. Compare the number of Likes, comments with the number of followers.
4. Age as a Business Target Market
If your target market product is in the age range of 17 to 25 years, then try to get influencers with the same age range, because their followers will be not much different.
5. Product Promotion Scale
If a new business is running and is still on a small scale, it would be better to look for influencers with lower costs but with quality, so that they will fit into the budget that has been made.
6. Prepare a Cooperation Agreement
Even if the influencer is a relative or friend, or whoever he is, business is still business, so a written agreement must be made. The contents of the collaboration must be detailed, complete and stamped.
