Are offline marketing the best method for an offline business?

[Alexandoy]

A neighbor who will re-open his spa that remained close for more than a year asked me what kind of promotion to do. The spa is located on the main road of our village. The best way is to install a tarpaulin by the gate of our village. That can be seen by more than 2,000 people who pass by the village gate. He asked me if online promotion is good because someone had offered him a marketing drive in the internet.

To be honest, I feel like the guy who offered the marketing project is out to scam him. The spa is customer based which means the customer should be nearby. You don’t need the internet to promote the business to the residents of ours and the nearby villages.

 

[Chibson]

A friend of mine now is a shoe manufacturer and marketer. He uses his WhatsApp and Facebook profile to aggressively market this product and he gets a lot of patronage and sales. I think marketing your offline business online is a very good method that a lot of people are using to make money.

 

[Good luck]

Offline marketing is not necessarily the best in business marketing because it may not reach a good number of people and much profit may not be Got from such business.it is advisable to go online.by so doing the business can go viral and a lot of people will know about the business and the business can also gain ground in any area or location.

 

[Augusta]

For me marketing can be done both online and offline for any business whether online or offline provided you can get the needed traffic, sales or Target. You need to try all angles initially to know where will work. If online does the magic that it will be good to stick to it

 

[uforwealth]

offline and online marketing are undivided twins. They work together to facilitate the success of any business man or woman. The online marketing is the broadcaster of the offline marketing . It is through the assistance of the former that the latter gain popularity with people all over the world. As a result, more sales are made and profits maximized.

 

[Mika]

Your business is an offline business does not mean you will have to use only offline marketing. You can use online marketing or offline marketing irrespective of your business type. If your business has a website, you can promote your website via social media or search engines. Even if it does not have a website, you can promote product ads through various digital marketing channels.

 

[btaliat]

There are many ways of promoting businesses depending on what you offer and your target. I understand the scenario that you created. The spa is in a village and for now, it only needs the patronage of the villagers who you think they are enough to make gain for the spa, therfore offline is preferable here.

 

[linneasandel]

Yes, offline marketing is best for offline business. You have a variety of options for performing offline marketing, including best-selling promotional items, flyers, business cards, newspapers, custom banner signs, and so on. For expanding brand awareness, many marketers use promotional goods, newspapers, and custom banner signs. These techniques will assist you in attracting a large number of people's attention.

 

[Phabbyfundz]

Before the major break through in the online business or marketing and before people became acquainted with the purchase of goods or service online, there has also been other methods of marketing and businesses existing which are also every effective and efficient in actualizing the purpose of every trade which is the ability to get the product to a suitable consumer and make good profit from it .

 

[Jasmine]

If you check the ads on the website you visit, you will see that a lot of these ads are actually advertising an offline businesses. These days even online businesses are advertising offline. For example, you can see the ads of Amazon, Google and Facebook on newspapers and also TVs.

 

[Shaf]

This person has no business going for online advertising techniques. The major reason is that for this business, it's customers are members of the same locality it operates in, and such people won't go online looking for where to find a salon in the same place they live in.

Also other people from other locations wouldn't travel so far just to get their done when they can find alternatives close to them.

The only exception would be if the salon is famous, and very much so to warrant going to such lenghts.

As you suggested, a banner at the town gate would be a better alternative since everyone can see it. If the owner wants a more personal touch, fliers and pamphlets would do a better job and the cost would be less than online advertising too.

 

[arunima25]

It's a offline business and it targets the local residents as the prospective customers. So, your idea of offline marketing is great. He can even use local newspapers to spread the word if it's economical for him and if people still takr printed newspaper in your area.
Having said that, a offline business need not limit itself to offline marketing and promotion only. It's a digital era and online marketing os the best and quickest way to reach maximum people. He need not spend a penny on doing that. Social media platforms are good enough yo advertise it. He can also go for WhatsApp circulation. Many local communities these days have their own WhatsApp groups..That would be a quick way to spread the word among the local residents.
He can go for a mix of both offline and online marketing.

 

[Horizum]

not always. for example a new restaurant could be advertised through social media

 

[blessingc]

It is a very good idea to advertise an offline business on the internet but in a situation where you can go to far to deliver good to customers or you live in a village where your primary customers are your aim due to the size of your business you can make it whit some offline adverts.

Most of us believe that these days, digital marketing is the only way to get results, but you can also make it offline.
When you offer coupons, loyalty programs, special discounts, and more you’re making clients feel privileged while boosting leads and sales.
You can give your customers a taste of your product or service for free in order to convince them to further do business with you, they can even help preach it to others.


Investing in well-made business cards is one of the most effective ways to get your business out there. If you’re selling physical goods with a lot of competition, you need to make sure that your product packaging is well thought out.

You can make your brand more visible by designing customize wears and packages for your yourself and even your customers, it's a good way of making the public know about your brand.

 

[eldavis]

There is actually no law that says cause the business is offline so everything related to marketing should be done offline. Lets take for example eateries, I am pretty sure most of us have seen most eateries advertising themselves on social media and the likes. Their shop is based offline but in other to gain more customers, they tend to advertise using both offline and online methods. We are now in a generation that makes use of the internet more than anything, it would be best you make use of the opportunity as well.

 

[JulietaRizas]

Social media platforms are good enough to promote. Good luck with that.