Best chatbots for social media marketing.

[Hassanbenjamin]

Best Chatbot Solution For Marketing And Social Media

Digital marketing is not just about posting great content, designing beautiful images and writing engaging copy. It’s also about gamifying your content by introducing chatbots to engage with your audience beyond just reading text or viewing pictures. A chatbot is an artificial intelligence-powered interface that can hold conversations to answer user questions and queries. It’s accessible through messaging apps like Facebook Messenger, Kik, WhatsApp or Google Allo. While there are many chatbot platforms on the market, you need to pick the right one for your needs before investing in building out a bot strategy for your brand. Before we move further, let’s understand what it a chatbot is.

What Is A Chatbot?​

Chatbots are computer programs that can hold conversations with people through messaging apps like Facebook Messenger, Kik, WhatsApp or Google Allo. Users can initiate exchanges to ask questions, seek information, find products or services, or even place orders.
Chatbots can conduct conversations in various ways, depending on what the bot is programmed to do. Chatbots can be programmed to hold talks in multiple ways, depending on what the bot is programmed to do. For example, a bot that facilitates customer support can be programmed to ask questions, take notes, and log customer conversations.
There are two main types of chatbots:

• conversational
• cognitive

Conversational chatbots interact with users using text-based messaging, while cognitive bots can answer questions and perform tasks based on user input. There’s also a hybrid category, which combines both types of technologies. The abilities of chatbots vary widely depending on their complexity, programming language, and input method. Some can engage with users on multiple topics, while others may only be able to respond to simple requests.
Chatbots are becoming more accessible thanks to natural language processing (NLP), machine learning, and artificial intelligence (AI) advances. Choosing the right type for your needs and building the necessary technology before launching your bot is essential.