Ganibade
Verified member
Trends in brand management are changing, emphasizing digital interaction, sustainability, and authenticity. Prioritizing purpose-driven branding is helping businesses connect with socially conscious customers. The use of data analytics to personalize brand experiences for specific customers is becoming more and more popular. Influencer marketing is still on the increase, and it uses social media to reach target consumers. Furthermore, marketers are investigating virtual and augmented reality to create immersive consumer experiences, and there's an increasing focus on storytelling to establish emotional connections. Today's brand managers still need to adjust to shifting consumer preferences and technology developments.