For those of you who are steeped in the world of digital marketing, the term Native advertising of course you are very familiar with. But you don't need to worry if it's not from marketing. because in this thread I will discuss it briefly.
What is Native advertising?
Native advertising is a type of digital marketing advertisement that is not visible or disguised as not conspicuous as advertisements in general, because the advertisements displayed are exactly the same as the layout of the media placement (site), starting from the type of ad fonts, images and videos. So this native advertising blends in with the existing content and looks very user-friendly. For example, you may often encounter native advertising when you search on Google, you will find content that has an Ads or Sponsored label. Likewise, you can find content labeled as Promoted Content, on social media such as Facebook, Twitter, Instagram, etc. Another example of Native Ads you can find on e-commerce sites such as when you search for goods on Amazon, you will find sponsored products.
Advantages of Native Ads
The display of native ads is very natural and user friendly, so that it displays ads like not ads, so that the audience will not realize that they will enjoy ads that are camouflaged into content even though the main basis is not aimed at deceiving.
What is Native advertising?
Native advertising is a type of digital marketing advertisement that is not visible or disguised as not conspicuous as advertisements in general, because the advertisements displayed are exactly the same as the layout of the media placement (site), starting from the type of ad fonts, images and videos. So this native advertising blends in with the existing content and looks very user-friendly. For example, you may often encounter native advertising when you search on Google, you will find content that has an Ads or Sponsored label. Likewise, you can find content labeled as Promoted Content, on social media such as Facebook, Twitter, Instagram, etc. Another example of Native Ads you can find on e-commerce sites such as when you search for goods on Amazon, you will find sponsored products.
Advantages of Native Ads
The display of native ads is very natural and user friendly, so that it displays ads like not ads, so that the audience will not realize that they will enjoy ads that are camouflaged into content even though the main basis is not aimed at deceiving.
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