Nite
Valued Contributor
When search engines encounter duplicate content, they face the dilemma of which version to include or exclude from their indices. This can lead to search engines not knowing which version to rank for relevant queries, potentially diluting the visibility of the original content.
If multiple versions of the same content exist across different URLs, search engines might divide the ranking signals between these duplicates. As a result, none of the versions may rank as well as a single, consolidated piece of content would have.
While not all duplicate content is penalised by search engines, deliberate attempts to manipulate rankings through duplication can lead to penalties. Search engines aim to provide users with unique and valuable content, so they may penalise sites engaging in deceptive practices.
If multiple versions of the same content exist across different URLs, search engines might divide the ranking signals between these duplicates. As a result, none of the versions may rank as well as a single, consolidated piece of content would have.
While not all duplicate content is penalised by search engines, deliberate attempts to manipulate rankings through duplication can lead to penalties. Search engines aim to provide users with unique and valuable content, so they may penalise sites engaging in deceptive practices.