How can I blog strategically?

Yusra3

VIP Contributor
You're a smart person with a good grasp on the Internet and what makes good content. So you know that the best way to make sure your blog is successful is to be strategic about it.

You might think that because you're not an expert in any one particular niche, or even in web design, that it's easy to just start blogging.

You might be wondering: "How can I blog strategically?"

Well, here's the thing. You're not going to be able to blog strategically if you don't know what questions to ask! So let's start with some questions like:

1. What are your goals? Why are you blogging? What kind of response do you want from your readers?

2. What is the tone of your blog? What kind of voice does it have? Is it friendly and conversational, or formal and formalistic? Do you want your readers to feel like they're having a conversation with the author, or do you want them to feel like they're being lectured at by a professor?

3. What topics are important to you? What topics do you enjoy writing about most?

4. How often will your blog post get posted on? How many times will it be read by different people over time?
 
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