Jasz
VIP Contributor
It's a question that many small businesses ask, but it is one with a simple answer. The key is to find a niche market and then tailor your product or service to meet the needs of that market. If you can do this, you'll be able to make more money from fewer customers than you would if you were trying to appeal to everyone.
This may sound like bad news, but it doesn't have to be! It simply means that instead of trying to appeal to everyone, you're going after people who really want what you have to offer people who are looking for something very specific in their lives and aren't going to settle for anything less than exactly what they want and need.
If this sounds like something that appeals to you, then consider these tips:
1. Understand what makes your niche unique
2. Learn how to communicate with them effectively
3. Find ways both online and offline that allow them access into your world.
This may sound like bad news, but it doesn't have to be! It simply means that instead of trying to appeal to everyone, you're going after people who really want what you have to offer people who are looking for something very specific in their lives and aren't going to settle for anything less than exactly what they want and need.
If this sounds like something that appeals to you, then consider these tips:
1. Understand what makes your niche unique
2. Learn how to communicate with them effectively
3. Find ways both online and offline that allow them access into your world.