How to Choose the Right Influencer for Influencer Marketing?

[Mika]

Want to try your hands on marketing your products and business via an influencer? Here’s the tip.

Find an influencer related to your niche on the platform where your customers are concentrated.

The main idea of influencer marketing is to reach the target market in the right way. Let say, the ideal customer for your product is 20-30 years of age, you will have to look for an influencer on Instagram because the most active age group on Instagram is between 20-35 years. You also need to choose the influencer on your niche, if you are selling games, the influencer marketer you hired should not be someone whose niche is beauty products.

While hiring marketers, check the engagement on his/her content and not just the number of followers. You might want to hire an influencer with 100K followers but do not hire him if his posts do not get even 100 likes and comments.

 

[btaliat]

Your are so right. One needs to choose the influencer in the age bracket with the targeted audience. And besides, one needs to follow up the past posts and the reactions of people to the influencers posts. Some influencers don't really have good records on their platforms though they may have many followers

 

[kayode10]

There is no point in being in gaming niche for instance and choose an influencer who always market skin product. Choosing the niche specific influencer is very important if you want your product or services to get across to the right audience. This will ensure easy conversion for every campaign you run with the influencer.

 

[Alexandoy]

I think some Influencers have their specialty or niche. As I had posted in another thread the Influencer named Jake Paul and his brother Logan are focused on sports and physical fitness. If you need an Influencer for your health products or maybe a gym then you can hire the Paul brothers. But if your product is cosmetics then you can try other Influencers especially a female one.

 

[Mika]

You should choose an influencer to market your products or business based on your niche. If you are selling kitchenwares, find an influencer who specializes in the same niche. You will also have to choose an influencer that has genuine followers. You can see whether the infleuncer is genuine or not based on the engagements on the posts.

 

[Jasmine]

Buying followers and engagements is a common practice these days. If you are willing to spend a couple of hundreds USD, you can easily build tens of thousands followers on social media of your choice. If you are willing to spend money, you can even have people like, comment and share content.