How to Do Behavioral Segmentation for Your Marketing Plan?

[Jasmine]

You have a great business idea, however, your great business idea will not become great unless it has a proper marketing plan. Likewise, your marketing plan will not be complete without doing customer segmentation. Behavioral segmentation is one of the key areas of customer segmentation.

What exactly is behavioral segmentation?

Behavioral segmentation means knowing your customers behavior pattern in relation to your products and services. In other words, behavioral segmentation is knowing the behavior of the people who will actually buy your products.

Behavioral segmentation involves:

Finding your customer’s brand loyalty (which brand they follow or buy)

Finding your customers price sensitivity (how much money they are willing to spend)

Finding your customers’ favorite product/service (are they willing to give up for your product/service)

Finding your customers’ purchasing style (how frequently they make purchases)

Selling becomes easier once you do behavioral segmentation of your customers.

 

[btaliat]

Knowing everything about one's customers is the best things to have happend to a seller because this will make him make more money. It is improper to be selling goods if high price when you know that most people staying in thay area are average earner or even poor people.

 

[Mika]

You might have created a great product but if your target customers do not like the product, your business will fail. Therefore, it is very important to know how much money they re willing to py for the product, what similar product they are using, how often they are buying similar products, etc.

 

[Sotherefore]

This might really be complicated if we have to study and understand all these things, I don't really think this may be necessary in some business organisation because big supermarket over here do not consider all those things .they just have to write a price for a particular products and people take it and pay when they have money to do so.

 

[btaliat]

This might really be complicated if we have to study and understand all these things, I don't really think this may be necessary in some business organisation because big supermarket over here do not consider all those things .they just have to write a price for a particular products and people take it and pay when they have money to do so.

They still need to consider this. For instance there are some big supermarkets, having studied the customers around them, sell a particular goods more than the other. May be because they have noticed that people in the area don't really love a particular goods and products or may be they cannot afford some goods because of price.

 

[Sotherefore]

They still need to consider this. For instance there are some big supermarkets, having studied the customers around them, sell a particular goods more than the other. May be because they have noticed that people in the area don't really love a particular goods and products or may be they cannot afford some goods because of price.

Well if you think that this is absolutely necessary then maybe that is true but for me I don't consider it that way. most business are likely to sell only the products that is on high demand depending on the location. this does not really mean that they have to study the people that are living within that area. how will they even know it ?