Jasz
VIP Contributor
In a digital marketplace, your business has to do more than just provide a product or service; it has to connect with its audience in a way that makes them feel like they're getting more than just what they bought. Here are some of the best ways you can make sure your business thrives in the online world:
1. Be present on the platforms where your customers are gathering--and be thoughtful about how you communicate there.
2. Constantly reassess your priorities and don't be afraid to pivot when new opportunities arise.
3. Make sure you have people doing customer support who really know and care about your product or service, and who use it themselves whenever possible.
4. Create content that is valuable/entertaining to your customers outside of the product itself.
1. Be present on the platforms where your customers are gathering--and be thoughtful about how you communicate there.
2. Constantly reassess your priorities and don't be afraid to pivot when new opportunities arise.
3. Make sure you have people doing customer support who really know and care about your product or service, and who use it themselves whenever possible.
4. Create content that is valuable/entertaining to your customers outside of the product itself.
