Holicent
VIP Contributor
The first step is to keep an eye on your ad engagement. You can use Google Analytics or any other tool that tracks website traffic. Look at the number of clicks your ads get and the amount of time visitors spend on your pages. If you see that visitors aren't clicking on your ads, you can adjust them until they do.
Next, look at your landing pages. Are they converting visitors into leads? Do they have a clear call-to-action so they can move forward in their conversion process? Are these pages optimized with keywords? If not, it's time to optimize them with keywords and add more relevant content that will bring in more traffic from Google's search results pages.
Finally, make sure you're tracking everything from user behavior to landing page optimization so you can see what works best for your blog and for your business goals.
Next, look at your landing pages. Are they converting visitors into leads? Do they have a clear call-to-action so they can move forward in their conversion process? Are these pages optimized with keywords? If not, it's time to optimize them with keywords and add more relevant content that will bring in more traffic from Google's search results pages.
Finally, make sure you're tracking everything from user behavior to landing page optimization so you can see what works best for your blog and for your business goals.