digipreneur
New member
If your soft bounces have risen over 2% to 5% or more, you can take a few actions to reduce them to a more manageable level.
- Use a two-step opt-in process. Send a confirmation email to new subscribers with a link to click to validate their address. This ensures that you only send emails to those who want to hear from you.
- Be wary of incentivized sign-ups. While free Wi-Fi and lead magnets are wonderful for gathering contact information, they can also lead to people entering false email addresses. Check your list and tidy up as needed.
