How User Interface and User Experience Helps You Generate Sales

Mika

VIP Contributor
You can generate sales on your online stores only when you have visitors on your site. However, just because you have visitors does not mean you will be able to generate a lot of sales. Generating sales is also related to the user interface and user experience on your site.

User Experience refers to the feelings experienced by your visitors while accessing your store. If your visitors feel bad about your store, they will leave the store immediately, if they feel good they will continue to browse the site and end up buying products. Good experience means your website is friendly to the visitors, your visitors are comfortable navigating your site, and you have used warm colors, therefore, your store gives a pleasant experience.

The user Interface is related to website design. The badly designed store cannot generate sales because people do not trust badly designed stores. Some examples of bad designs are difficult navigation, too many products crammed on a single page, too many pop ups, no proper categories used, etc.
 
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