Yugocean
Valued Contributor
You must have completed different types of surveys, and you might have noticed one thing in all of them: apart from asking about your gender, the surveys also asked about the gender of your family members. In fact, it is an important marketing strategy.
You must first study the market in which you want to set up your business, and in that study, keep in mind the gender of your customers.
For example, if you want to sell cosmetics, you should research the age group of women in your target market.
If your research shows that the number of young women is higher in your chosen area, you will know that there are more customers, so you can produce more women's cosmetic products like lipstick and beauty products.
But if the survey reveals that there are more men, then you have to issue fewer cosmetic products or issue some men's cosmetics instead, like shaving cream, aftershave, etc.
You must first study the market in which you want to set up your business, and in that study, keep in mind the gender of your customers.
For example, if you want to sell cosmetics, you should research the age group of women in your target market.
If your research shows that the number of young women is higher in your chosen area, you will know that there are more customers, so you can produce more women's cosmetic products like lipstick and beauty products.
But if the survey reveals that there are more men, then you have to issue fewer cosmetic products or issue some men's cosmetics instead, like shaving cream, aftershave, etc.
