King bell
VIP Contributor
When including in your digital marketing strategy the notion of sustainability, you create a trend that is responsible and attentive to growing needs for green brand. To make this possible, make it known through your website, use social media and marketing materials highlighting specific endeavors, create sustainable content, optimize for green keywords as well as utilizing social media for sustainability messaging, participate in green hashtag campaigns, carry out awareness raising to the public on sustainable development issues among others. In addition you need to feature eco-friendly products or services in your advertising materials; offset carbon emissions; send emails with green messages; talk about sustainability with popular bloggers; offer discounts on green products/services; use ecological packaging; inform about employee’s ecological initiatives on web forums; organize online environmental events and track the progress. By so doing, you win over eco-conscious consumers and contribute positively to social and environmental aspects. However, remember that sincerity is what counts here thus be sure that your brands’ efforts towards preservation are consistent with its objectives. Hence with such kind of efforts we are able to create a more sustainable digital marketing strategy that will touch consumers and lead positive changes in society and environment.
