Etini
Valued Contributor
We see brands and companies scrambling and bidding to sponsor football related activities and businesses. Football or soccer as it is called in US is a big tool for publicity. Small businesses can also leverage this attention by sponsoring local teams around them. Here are potential benefits in regards to brand penetration that sponsoring a local football team offers brands:
1) Your Brand, business and products would be more visible: When you are the brand sponsor of a local team, your logo is crested on the jersey, banners and stadium on match days. That alone exposes your brand for people to see and know about it.
2) You get free media exposure: Team news and results are covered on local social media coverage and traditional media coverage for local teams. That gives your brand free TV and social media exposure indirectly.
3) Your brand gets to the targeted market and audience: As a small business, getting the local market to know about your brand is important if you would get huge patronage and have a huge brand in future. Local football teams provide the starting point to introduce your business to the local market.
1) Your Brand, business and products would be more visible: When you are the brand sponsor of a local team, your logo is crested on the jersey, banners and stadium on match days. That alone exposes your brand for people to see and know about it.
2) You get free media exposure: Team news and results are covered on local social media coverage and traditional media coverage for local teams. That gives your brand free TV and social media exposure indirectly.
3) Your brand gets to the targeted market and audience: As a small business, getting the local market to know about your brand is important if you would get huge patronage and have a huge brand in future. Local football teams provide the starting point to introduce your business to the local market.
