Is using zero search volume (zsv) keywords an underrated strategy in bringing extra sales

Holicent

VIP Contributor
Zero Search Volume Keyword Strategy

The zero search volume (zsv) keyword strategy is one that many marketers overlook. It can be a powerful tool for building your brand and increasing sales, but it's not always an easy one to use.

Search Volume

Search volume is a metric that indicates how often a keyword is searched for on Google. The higher the search volume, the more likely it is that people are searching for that term, and therefore the more likely it is that you'll be able to find a buyer for your product or service. But what if you had a way to increase your sales without increasing your search volume?

How To Find Zero Search Volume Keywords

Enter zero search volume keywords. These are keywords that have no searches whatsoever on Google, and they're perfect for bringing in extra sales without having to worry about competition.

Zero search volume keywords can be found with tools like Google's Keyword Planner or Keyword Tool, but if you don't have access to these tools, there are still ways to find them. You can use third-party tools like SEMrush, Ahrefs, and Moz Rank Tracker, or you can use a simple Google search query: "keyword -site:domainname.com." This will pull up any websites that contain your keyword but not yours.

Why You Should Use Zero Search Volume Keywords (zsv)

One of the best reasons to use zsv keywords is because it will help you create more organic traffic on social media platforms like Facebook and Twitter. These sites have algorithms which limit how many times someone sees a post from an individual account within a certain period of time, which makes sense because they want users to interact with each other instead of just seeing whatever comes up on their newsfeeds over and over again.
 

Jasz

VIP Contributor
Zero search volume keywords are a great way to bring in extra sales. The theory behind zero search volume keywords is that people who type them into their search engine are looking for something specific, and they may not know how to find it. For example, if you're looking for golf clubs and don't know the exact brand name, you might type "golf clubs" into your search engine. But if you're looking for a specific brand of golf club, like Callaway or Cobra, you won't type those words into your search engine because they're already well-known.

So if someone is searching with a zero-search-volume keyword, they're probably looking for something very specific, and that means they have a high intent to buy. You can use this information to target these customers specifically in your ads so that they see your product first when they go online. This method or strategy is worth giving a try.
 
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