raaman
Valued Contributor
Making use of email in marketing.
In marketing, understanding your progress towards measurable goals depends on tracking your engagement rates across all of your marketing channels. Monitoring your data over time is simple with both email and social media. But when was the last time you side-by-side, compared the engagement numbers of your emails and social media?
Here, you might be surprised to learn that email has a much better engagement rate than social media apps. To cite an example, the typical Facebook post only reaches a small portion of your followers unless you pay for ads, whereas email reaches a significant portion of your followers.
In marketing, understanding your progress towards measurable goals depends on tracking your engagement rates across all of your marketing channels. Monitoring your data over time is simple with both email and social media. But when was the last time you side-by-side, compared the engagement numbers of your emails and social media?
Here, you might be surprised to learn that email has a much better engagement rate than social media apps. To cite an example, the typical Facebook post only reaches a small portion of your followers unless you pay for ads, whereas email reaches a significant portion of your followers.