Making use of email in Marketing

[raaman]

Making use of email in marketing.

In marketing, understanding your progress towards measurable goals depends on tracking your engagement rates across all of your marketing channels. Monitoring your data over time is simple with both email and social media. But when was the last time you side-by-side, compared the engagement numbers of your emails and social media?

Here, you might be surprised to learn that email has a much better engagement rate than social media apps. To cite an example, the typical Facebook post only reaches a small portion of your followers unless you pay for ads, whereas email reaches a significant portion of your followers. ​

 

[manasha]

Email marketing is a strong tool for organizations that enables them to engage with their target audience in a tailored and cost-effective manner. Email marketing offers a better engagement levels than social media, with emails reaching a bigger part of your following.

With exception of social media platforms, email marketing allows businesses to target their customers directly, providing tailored information and offers to their inbox. This direct engagement with clients might result in higher conversion rates and a higher ROI.