Old or new customers, which is more valuable?

[Holicent]

The answer is easy. The old customers are more valuable because they have been with you for a long time and know you from the past. They have already been through the ups and downs of your business with you, so they are more likely to return again and again.

On the other hand, if you start working with new customers, then all the initial investment that you make in marketing will be wasted. If those new customers don't like what they see or feel after using your products or services, then they may never return again.

However, in a real sense, I will say the answer is both. In fact, if you think about it, there's no way to tell whether a customer is new or old. The only way to know is by how they use the software. If they don't use it, they're not old customers. The only thing that matters is how much value they add to your business by using your software.

So what's more valuable?

New customers who will use your product more than once. They're going to add more value in the long run because they'll keep coming back and paying you more money over time.

 

[Finger Geek]

Which one is old customers and new customers. Customers are customers. We don't need to differentiate the two from each other. In every business, it is sure that there will be old customers and new customers. And it is sure that some customers will leave us and try some other business.

If we are trying to say that because a customer is old and have been with us for a long time now so this gives them the reason nit to leave us. If that is the case, then the new ones, are some of them nit old customers of some business that are now trying to join a new business?

So I don't think that one is more important. What is important is to be able to make our customers to stay. And we should always satisfied them and make sure that there is good communication because when this happens, it will make us to know what the business is lacking and what the customers want.