Mika
VIP Contributor
Retail focuses on selling single units to individual customers, typically with higher profit margins per item. Wholesale, on the other hand, deals with bulk sales to other businesses, sacrificing individual margins for higher overall profits through volume sales. Retail business is basically B2C (Business to Customer) where as wholesale is B2B (Business to Business). Both are profitable business models if you know how to reach your customers. Retailers have to reach to individual customers, whereas wholesellers have to reach to other businesses. If you're starting a wholesale business, connect directly with the manufacturers to secure better deals and scale your sales.
