Johnson2468
Valued Contributor
Brands are continuously seeking for new ways to interact with their audience as the world of marketing is constantly changing. Using humor in viral marketing campaigns has shown to be one successful strategy. A memorable experience can be created by using humor to connect with customers. A well-done humorous advertisement has the power to spread awareness of a business, boost sales, and create buzz. However, humor is not always appropriate and can backfire if done in poor taste. It is important to strike a balance between being funny and being offensive. The role of humor in viral marketing campaigns should be to entertain and create a positive association with the brand.
