There are too many ways to increase SEO ranking in SERPs.
Page Ranking
Page Loading Speed Through HTML
It is an important factor that influences ranking. Page speed refers to the time of loading the webpage page code and file size.
When the page loads faster, the rank gets better. It will enhance the user experience. Longer load time may result in a higher bounce rate and less time on-page.
Page Loading Speed Through Chrome
Google announced that the PageSpeed Insights tool is upgraded to use data from the Chrome user experience report. Now it will evaluate page loading speed from real-life user interaction with the webpage.
Title Tag
It is an important factor as it provides information about the content of the webpage. It helps search engines to know what the page is about and can affect the ranking. It is shown as the clickable headline for a given result.
Number of Internal Links on the Page
Internal links are the hyperlinks from one page to another page on the same website. It helps Google to understand the structure of the website and more internal links ensure relevance relating to other pages.
Content Ranking
Duplicate Content
It is an important factor that negatively affects Google’s ranking. Google never ranks copied content and always attempts to rank original content. Having duplicate content on a page reduces the chance of getting a higher ranking.
Updating Old Content
It is a good strategy to update your old content with new facts to grab a higher ranking on Google.
It gives freshness to the content and results in a better ranking. Updating high-quality old content is better than publishing low-quality new content.
Helpful on-Site Interactives
Supplementary contents that are helpful can enhance the quality of the page and thus improve ranking. For example, social media buttons, a nutritional breakdown on recipe sites, currency convertors, etc.
Unique Content
Google requires unique and original content and it is essential in Google ranking. Search engines always provide varied content to ensure the best user experience. The content should be unique in order to get a better ranking.
Keyword Ranking
Keyword in the Title Tag
It plays an important role in Google ranking, it conveys to Google bots and users about what the page is focused on. Using the keyword as close to the starting of the title as possible is effective.
Keyword Density
Keyword density is the percentage of the target keyword compared to the total number of words in the content.
Keyword in URL
URL is not a direct ranking factor. The search visibility is improved when the keyword is used in the URL and affects the ranking even in a small manner. It allows Google to understand the content of the page.
LSI Keyword in Title and Metatag
Using LSI keywords in titles and descriptions helps Google to differentiate the words with multiple meanings. It helps Google and visitors to understand what the page is about.
Site Level Ranking
Sitemap
The sitemap includes details of all the URLs in a website and it is an important component. It helps search engines to crawl your website and it increases page visibility.
Site Usability
Websites that are not easily accessible affect ranking as the user experience may get disturbed. Visitors always require sites that are easy to use.
Website Architecture
Site architecture is the way in which the site is structured. It helps both the search engines and users to navigate the content easily and plays an important role in search engine ranking. It ensures a better user experience.
Link Ranking
Linking Domain Age
Backlinks from old domains are given more importance than links from new domains. It means that it had been indexed for a long time and is a positive component.
Quality of the Linking Content
Links from low-quality content are given no value compared to links from well-written content. It is an important component regarding the links when it comes to ranking.
Sitewide Backlinks
Google examines the quality of the link, not the quantity. These are the links that are present in the footer, sidebar, or navigation menu. Google pays low attention to those links.
Forum Profile Links
Google ignores links from forum profiles as it paves an easy way to create links to the website. A large number of these links doesn’t matter in the ranking, but a small number of links from high-quality niche forums are beneficial.
User Ranking
Comments
A number of comments on a page show the interaction rate and the quality of the page. It may have effects on the ranking. Comments are the reviews of the user regarding the website whether it is satisfying or not. Positive comments enhance the search visibility of the page.
Direct Traffic
Direct traffic is defined as visits with no referring website. Google analyses the number of people who visited the site.
Social Ranking
Social Media Verification
Social media verification is important to build trust with your users and Google. Otherwise, spammers can take advantage of your brand name if you don’t have a verified account.
Facebook
It’s not confirmed by Google but in many studies, followers and engagement on the Facebook account were found correlated with a higher ranking.
Social Media Profiles
Though social channels are more personal than web pages, the reputation of the company can be understood through social media profile pages. It should be relevant to the business and help better brand recognition.
Understanding and applying the factors to a website will result in a better ranking. If you want to know more ways of ranking SEO in detail then read the blog.
Complete Google SEO Ranking Factors