Holicent
VIP Contributor
You've created a Facebook business account and you're ready to start promoting your business. But before you get started, you'll want to make sure you have an understanding of the different types of ads Facebook offers. Facebook owns both Instagram and Messenger, so each ad can appear across all three platforms. This means that your target audience is much more likely to see your ad, further increasing its reach.
We'll outline the two types of Facebook Ads:
1. Boosted Posts
These are great for business owners who want to quickly promote their content on Facebook, like a blog post or video, and increase engagement (likes, comments, and shares). They're easy to set up, as you can select an existing post from your Page's timeline and then choose an audience for it. You also have control over how long the post will be boosted for, who it will reach, and what type of device they use.
2. Promoted Posts
Promoted posts are similar to boosted posts in that they are used to increase engagement with existing content on Facebook. However, there are some key differences between these two options: promoted posts allow users to take action (e.g., "Learn More," "Sign Up," or "Download") directly from their
We'll outline the two types of Facebook Ads:
1. Boosted Posts
These are great for business owners who want to quickly promote their content on Facebook, like a blog post or video, and increase engagement (likes, comments, and shares). They're easy to set up, as you can select an existing post from your Page's timeline and then choose an audience for it. You also have control over how long the post will be boosted for, who it will reach, and what type of device they use.
2. Promoted Posts
Promoted posts are similar to boosted posts in that they are used to increase engagement with existing content on Facebook. However, there are some key differences between these two options: promoted posts allow users to take action (e.g., "Learn More," "Sign Up," or "Download") directly from their
