Jasz
VIP Contributor
Title tags and meta descriptions are important for SEO because they tell search engines what your content is about. When a user searches for a term, Google will display results that match the query. They do this by looking at your title tags and meta descriptions and matching them to the terms in your query.
The title tag is what shows up on the search results page: it's the first line of text under your site's URL. It should include relevant keywords from your content and explain what that content is about. If you're trying to rank for something like "sneakers," then that word should be in your title tag.
Meta descriptions are what show up under the link in search result lists: they're usually just one line of text that explains why someone should click through to read more on your site (instead of clicking another result). This text should include relevant keywords from your content as well as some information about why people should care about what you have to offer.
Both of these elements are so important because they help search engines understand what kind of content you have on your site and whether it's relevant or not to their users' queries and they help users decide whether or not they want to click through and explore.
The title tag is what shows up on the search results page: it's the first line of text under your site's URL. It should include relevant keywords from your content and explain what that content is about. If you're trying to rank for something like "sneakers," then that word should be in your title tag.
Meta descriptions are what show up under the link in search result lists: they're usually just one line of text that explains why someone should click through to read more on your site (instead of clicking another result). This text should include relevant keywords from your content as well as some information about why people should care about what you have to offer.
Both of these elements are so important because they help search engines understand what kind of content you have on your site and whether it's relevant or not to their users' queries and they help users decide whether or not they want to click through and explore.