Why You Need to Improve Your Marketing Muscle

[Mika]

Imagine your mother baked a delicious cake for you and kept it in the pantry. How do you know about the cake? If you do not know cake is there, can you enjoy the cake? No one can enjoy it if they don't know it's there! That's what happens without marketing. Marketing means you are improving your visibility. Now imagine, your mother puts a note on the fridge door about the cake, or sends you a text message telling you to eat the cake.

Businesses, even the best ones, need marketing to reach their target audience and generate sales. Just like building muscle, successful marketing takes effort and investment, but the rewards are always sweet.