Judgie
New member
1. Refuse to give away your skills for free.
Hopefully, The Joker isn't one of your life or career role models. In The Dark Knight, the wicked clown (played by Heath Ledger) commits a slew of crimes, including murder, bank theft, and, most heinous of all, burning several million dollars in a fit of rage. However, throughout the film, The Joker says something that all businesses should remember: “If you're brilliant at something, never do it for free.”
2. Complement your offerings with freemium models and third-party stores.
What if your company's concept is digital? When there are so many free options accessible, it may not be reasonable to expect customers to pay for your product before seeing it. Even the most well-known subscription platforms in the United States, such as The Athletic ($1 per week for the first six months) and The New York Times ($1 per week for the first year), provide free trials.
3. Freelancing
If your business is based on providing a service, freelancing could be a good approach to expand your customer base while also earning money. It's similar to The New York Times' reduced trials, where potential clients can try out what you have to offer without committing to a long-term contract.
Julia McCoy, the creator of Express Writers, is an entrepreneur contributor who has produced two articles for us about how to start freelancing as a copywriter. While you may have a different skill set than she does, many of her ideas can be applied to a variety of services.
Hopefully, The Joker isn't one of your life or career role models. In The Dark Knight, the wicked clown (played by Heath Ledger) commits a slew of crimes, including murder, bank theft, and, most heinous of all, burning several million dollars in a fit of rage. However, throughout the film, The Joker says something that all businesses should remember: “If you're brilliant at something, never do it for free.”
2. Complement your offerings with freemium models and third-party stores.
What if your company's concept is digital? When there are so many free options accessible, it may not be reasonable to expect customers to pay for your product before seeing it. Even the most well-known subscription platforms in the United States, such as The Athletic ($1 per week for the first six months) and The New York Times ($1 per week for the first year), provide free trials.
3. Freelancing
If your business is based on providing a service, freelancing could be a good approach to expand your customer base while also earning money. It's similar to The New York Times' reduced trials, where potential clients can try out what you have to offer without committing to a long-term contract.
Julia McCoy, the creator of Express Writers, is an entrepreneur contributor who has produced two articles for us about how to start freelancing as a copywriter. While you may have a different skill set than she does, many of her ideas can be applied to a variety of services.