Word of mouth Marketing

raaman

Valued Contributor
Word of mouth marketing.

The word-of-mouth marketing is one way of marketing. This discipline of marketing focuses on recommendations for products or services that customers share with other potential customers. Like verbal recommendations, the dissemination of recommendations or reviews through digital channels, such as email, are also relevant in this discipline of marketing.

A practical example of word-of-mouth marketing is a service provider, such as a local business house, asks for a recommendation after they have provided their service to expand their customers. Another example is companies that use their customers' recommendations for advertising purposes, which often appear in promotional letters or on the website.
 
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