So far, we have only applied SEO techniques to optimize site performance, but apart from that, we also need to learn how the Google search engine determines rankings so that our site will be easily found on the first page of search results. The following are several factors considered by search engines to determine the ranking of a website:
1. Queries
Query (request for information) typed by the audience in the search box of Yahoo, Bing, Google etc. search engines, then the SERP will display various websites with relevant information, so the site owner or webmaster needs to use the keywords that are most frequently used by users, it's easier for the owner sites can use Google Keyword Planner, Ahrefs, SEMrush etc., apart from that the content must also be of high quality and informative.
2. Relevance
Always use keywords that are relevant to the content, don't repeat the same keywords too much or force keywords that are not relevant to the content which are often considered spamming keywords by search engines, it's better to use LSI.
3. Quality
Search engines determine the ranking of a website also based on the quality of the content, which is trustworthy, informative and contains links to well-known sites, has fast loading speed and is friendly for smartphone users.
4. User Data
Search engines will also use user data to determine website ranking such as location, search history, settings etc. So site owners must know the target audience who will be potential visitors to their site.
5. Web Page Performance
Website page performance will be related to loading speed, length of visit, so make sure your website is hosted on the right server, easily accessible by anyone, anywhere.
6. User Friendly
Search engines will also evaluate the user's experience in accessing content such as navigation, website UI/UX appearance, smartphone friendliness.
1. Queries
Query (request for information) typed by the audience in the search box of Yahoo, Bing, Google etc. search engines, then the SERP will display various websites with relevant information, so the site owner or webmaster needs to use the keywords that are most frequently used by users, it's easier for the owner sites can use Google Keyword Planner, Ahrefs, SEMrush etc., apart from that the content must also be of high quality and informative.
2. Relevance
Always use keywords that are relevant to the content, don't repeat the same keywords too much or force keywords that are not relevant to the content which are often considered spamming keywords by search engines, it's better to use LSI.
3. Quality
Search engines determine the ranking of a website also based on the quality of the content, which is trustworthy, informative and contains links to well-known sites, has fast loading speed and is friendly for smartphone users.
4. User Data
Search engines will also use user data to determine website ranking such as location, search history, settings etc. So site owners must know the target audience who will be potential visitors to their site.
5. Web Page Performance
Website page performance will be related to loading speed, length of visit, so make sure your website is hosted on the right server, easily accessible by anyone, anywhere.
6. User Friendly
Search engines will also evaluate the user's experience in accessing content such as navigation, website UI/UX appearance, smartphone friendliness.
