Comparing Instagram Shop, Facebook Shop, and Etsy

[Mika]

If you want to start an online business without building your own website, you have multiple options. Facebook Shop, Instagram Shop and Etsy are some of the common options to start your online business. You can try selling on all of these platforms at once, but if you are want to know which is the better online marketplace, here is a basic comparison between Facebook Shop, Instagram Shop and Etsy.

Facebook Shop and Instagram Shops are e-commerce functionality within Facebook and Instagram social media platforms. The Shop feature on Instagram and Facebook allows businesses and individuals to set up a virtual store and sell directly through Instagram and Facebook page.

On the contrary, Etsy is an online marketplace, where you can sell digital products, handmade products and vintage items.

Facebook Shop and Instagram Shop are free to start however, you will have to fulfill the requirements of Facebook and Instagram. For example, you can start a shop on Instagram only when you have 10k followers. However, as long as you pay the listing fees, you can start selling immediately on Etsy. Facebook and Instagram, Shops are basically for social commerce, however, Etsy is a global marketplace with millions of active buyers and sellers.

Facebook Shop and Instagram Shops are primarily for small businesses and individual sellers.

 

[Jasmine]

Since facebook as more active members compared to Instagram, I think Facebook Shops are better than Instagram shops. But the requirement to create a shop on Instagram is comparatively easy than requirement of starting a shop on facebook. If you want to sell on facebook and instagram and you are unable to reach the requirement, you can try selling directly through your page. if you have small reach because of low followers count,you can try advertising your products or posts, or even pages to increase your reach.Running ads also has another benefits,it will help you grow your audience and continue to sell.