How to Become an Influencer on Social Media?

[Mika]

Influencer marketing is one of the best ways to make money on social media. If you are already a popular figure such as a model, a singer, an actor, a socialite, etc. it is comparatively easy to build a following on social media, but if you are a common person it will be really hard to build a following.

In order to become a social media influencer, you need just one thing. You need to be a great storyteller. No matter what media you use to tell your story, either through videos, articles, memes, infographics, etc. you need to tell a story that the users can connect with. In your stories, you should not talk about yourself, instead, you need to talk about your audience, what issues your audience is facing and how they can overcome those issues. Don’t talk about how you made a million bucks, talk about how your audience can make hundreds of thousands. When you talk about yourself, your audience will take you for granted.

 

[Jasmine]

You can become an influencer on social media in two ways, you already are a celebrity with a huge fan following in the real world, so when people see you on social media they will rush to follow you; and two, you will become an influencer on social media only when you are very good content creator, mainly video content creator. With the evolution of short form video content platform like tiktok, it has become almost necessary for an influencer to become a video content creator. Even when you are using platform like facebook, you need to publish videos occasionally to get your audience engaged. People tend to interact better with video content compared to other kind of content. Therefore, if you want to become an influencer on social media and you are not a celebrity, try becoming good at video creator, try to create enagazing videos, informative videos, interesting videos.