How to Do Geographical Segmentation for Your Marketing Plan

[Jasmine]

In order to create a successful marketing plan you need to know where your actual customers are located. If you know where your customers are located, you can create a perfect marketing plan and reach your customers with your marketing materials. Once your customers are exposed with your marketing materials, you can start generating sales.

In order to do geographical segmentation...

Find out where your customers are located, for instance, find out which countries, states, cities, or towns they belong to.

Check whether your customers are based in the urban areas or rural areas.

Learn about the geography in relation to the people.

Define your target customers by taking note of products and services popular in that location, or the products and services that might be useful in that area.

 

[Mika]

In order to generate sales, you need to find out where your customers are located. Once you discover your potential customer's location, you can not only target your marketing and advertising to your customers but also use the tactics to lure your customers. Geographical segmentation is must if you want you marketing plan to succeed.