The Importance Of Online Presence In A Business

[Kendy]

The world is now evolving technologically and there is absolutely no area or sector in life which is not technologically inclined. Knowledge explosion has made positive remarks on the rate of technological advancement which has spurred or skyrocketed development. Businesses of these days get more grounds and momentum through the presence of the online ecosystem. The covid-19 pandemic was a real eye-opener for business owners who did not inculcate an online presence into their business plan. The fact is, the online medium of advertising is even more cost-effective and ignites to reach a faster audience within a short time when compared to the offline or the traditional mood of advertising.


There are many ways in which our businesses can be publicized which is either through the house media or social media platforms. The audio way which is through the radios can get our businesses disseminated and through the audio-visual way which is the television can get our businesses publicized as well. There are so many social media platforms at out leverage such as; Facebook, Twitter, WhatsApp, TIk-Tok, Instagram and even through YouTube channels or via email marketing. In every business either small or large scale, it is pertinent to create an online presence.

 

[Jasz]

We live in a digital age. As hard as this may be to believe, there was once a time when all business operations were performed offline. Today, the vast majority of all businesses have moved at least some of their services and processes online. In fact, according to one study, 77% of small businesses are now using cloud-based technologies to make things more efficient.

Saves Space and Resources
This is the case for many reasons. For one thing, it saves space and resources by allowing businesses to move away from physical storage and instead store data in the cloud. It also allows for automatic updates when software changes, which means that businesses no longer need to keep track of when they've last updated their programs or spend money on new versions. These updates also mean that security is much better as software companies can quickly update their products with any security patches necessary to protect their customers.

Access to Consumer Data
With the use of technology, businesses have access to consumer data that allows them to make sound decisions when it comes to marketing products or services. With so many benefits to moving online, it's no wonder so many businesses are making the switch. The good thing is, with these advantages, it still saves a lot of money.
You get Your Business Thriving
For a business to thrive in the contemporary marketplace, it is essential that it uses technology to its advantage.​

 

[Rachael]

The importance of online presence in business should never be undermined. At least, there are now affordable smartphones which business owners should try and purchase and create an online presence for themselves. The online presence was sidelined by most offline business workers and they made it seem like it is not necessary or rather saw it to be a complete waste of time and resources but the covid-19 pandemic came like a shock to most of them with fire and brimstones. The importance of online presence for both small and large scale businesses should not be undervalued.

During the pandemic, we saw it how those who had already built an online presence for themselves and their business found it very easy to cope with the effect but those who had not, were thrown in a state of tumor and dilemma and most of their products expired because they lacked the foresight that anything can happen and some situation could be out of the business owner's control just like when there was a total lockdown to curb the pandemic. The social media platforms are readily available and also cost-effective for use and it should be adopted incase of ay other unforeseen circumstances.

 

[Chibson]

The internet and social media has really improved how people manage and market their businesses. With little budget now, you can carry out ads on different social media platforms and get a lot of exposure for your business.

Many businesses have capitalised on this opportunity to be successful. the good thing about having an online presence is that it gives you and easy access to your customers which will probably help you to interact and easily correct any deficiency in your business. Any businessman who have not capitalised on the importance of having an online presence will definitely not be able to compete with numerous businesses around the world.

The advent of the internet and different social media platforms has really improved competition and therefore you need to be very strategic if you must really compete. One of the best ways in which you can use social media platforms and the internet generally to compete is by having a competitive social media manager.

The social media page for your business really need to be very active if it must attract a lot of people. you can do promotions from time to time in order to get the attention of people all over the world to patronize and know about your business.