Mika
VIP Contributor
Do you know luxury brands actually do not sell to the rich? They sell to those who want to seem rich. Luxury brands try to sell to the people who can just afford the item, or the item is just outside their income. Luxury brands want these people to keep stretching their budget to buy their items.
Luxury brands target the people with low esteem. For example, luxury car brands target young guys who are looking for status symbols and chasing women. These brands also target people who desire authenticity, they don’t have anything for quality or durability. They just want the authentic product.
If you look around at the products you have purchased, you might be one of the customers of luxury brands. If you want to save money, never opt for luxury brands, try to use affordable products, durable products. There is no point in using expensive items when you are already suffering from finances.
Luxury brands target the people with low esteem. For example, luxury car brands target young guys who are looking for status symbols and chasing women. These brands also target people who desire authenticity, they don’t have anything for quality or durability. They just want the authentic product.
If you look around at the products you have purchased, you might be one of the customers of luxury brands. If you want to save money, never opt for luxury brands, try to use affordable products, durable products. There is no point in using expensive items when you are already suffering from finances.