There is no perfect time to send marketing emails, as there are a lot of factors to consider such as your audience, your product, and your goals. However, we typically recommend sending marketing emails during business hours on weekdays. This ensures that your email is more likely to be seen and responded to promptly.
 

Holicent

VIP Contributor
When you send a marketing email to your leads, it's important to do so at the right time. The timing of your email can have a huge impact on how many people open and click on your message. It's best to send marketing emails in the morning or afternoon not at night or in the middle of the day. In other words, don't try to send an email at 3am because that's probably not going to work out well for you.

The best time to send an email is between 9am and noon on Monday through Friday; however, if you're sending an email for a specific sale or event, you might want to consider sending it at different times during the week based on when your audience tends to be most active. When they've been on your website recently and have been engaging with your content. Try not to make it daily activity, it can be weekly.

Do it when you have an offer that's relevant to them. For example, if you run a blog about cooking, and one of your recent articles was about how to cook a turkey, you can send an email offering recipes when people are thinking about buying their turkeys for cooking.
 
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