Why is Traditional Advertising Still Important?

[Faith B]

1. One of the main reasons that traditional advertising is still important is that it can deliver a high ROI. For example, advertisers can create campaigns that target specific demographic groups and can use the data gathered by a cable ad company to improve their targeting. While this approach has its drawbacks, it is often effective when it is used as a top-of-the-funnel touchpoint. It can educate customers about a product's benefits and generate interest in the brand.​

2. Another reason why traditional advertising is still important is that it is a good way to reach a wide audience. Print ads have a high reach compared to digital ads, and consumers enjoy touching newspapers, magazines, and brochures. Unlike telemarketing, many people don't accept telemarketer calls. Because of this, it's hard to measure the effectiveness of traditional marketing, and it's difficult to prove cause-and-effect relationships. Surveys involving consumers don't always yield the results advertisers were hoping for.​
3. The importance of traditional advertising can't be disputed. It's still an effective way to reach a large number of people. And despite the growing popularity of digital advertising, traditional advertising remains important and will continue to have value in the future. Whether you are a local entrepreneur or a global company, you'll be able to reach your target market using both online and offline marketing. It's easy to see how combining these two types of media will help your business achieve the results you want.​
4. In spite of digital advertising, traditional advertising still has its place in reaching the masses. While many millennials and Generation have a distrust of traditional advertising, it is vital for your business. It's still the most effective way to get a message to the public, and it doesn't rely on digital metrics. It can hit your pocketbook and drive sales in real time. This makes traditional advertising a necessary part of your marketing strategy.​
5. The importance of traditional advertising can't be overstated. According to Ogilvy Media Influence study, 72% of people trusted traditional sources over digital sources. While people are increasingly plugged into technology, they still prefer to watch television shows and listen to radio ads, and traditional media have been around for a long time. The importance of traditional media cannot be understated. With the help of digital media, you can reach a larger audience with your message.​
6. While it may be hard to believe that traditional advertising is dying, it's still incredibly effective. Among other things, it provides a deeper connection between consumers and businesses. For example, a digital advertisement can tell a potential customer where the store is. Moreover, it can be personalized and show the customer that a particular location is the best place for a particular product or service. It also builds a stronger connection with the consumer.​

 

[eldavis]

There are certain places that may not have access to most of these modern technology we make use of such as social media or the internet, the amount of access they have to this is very limited. I remember where I spent my service year, they have poor internet services , with no access to electricity, most of them had to make use of generators. The cost of fuel was also another issue so not everyone could make use of their gen always. Most of them do not even see the need of owning a television. In such a ace the best way to advertise is either through word of mouth, or simply printing it out.

 

[Faith B]

There are certain places that may not have access to most of these modern technology we make use of such as social media or the internet, the amount of access they have to this is very limited. I remember where I spent my service year, they have poor internet services , with no access to electricity, most of them had to make use of generators. The cost of fuel was also another issue so not everyone could make use of their gen always. Most of them do not even see the need of owning a television. In such a ace the best way to advertise is either through word of mouth, or simply printing it out.

At least turning on generator to watch tv is better than not having network in some places. You network affects everybody, but not having Gen or television or, even fuel does not affect everyone. hope you understand what am trying to say?

 

[btaliat]

While traditional advertising cannot be truly over emphasized, there is need to move towards the digital mode of advertising which to me has more advantages when put side by side with the traditional mode of advertising.

Though, traditional means of advertising has always ensure that customers are met on one on one which makes it possible for the chemistry between the seller and the buyers to get stronger which in no doubt increase patronage.

But this can be a very disadvantageous mode for sellers especially when he's encountered with some customers that do haggle a lot and in the process waste time or those that are fond of buying goods on credit.

Traditional advertising also limit the number of targeted audience. You only focus on the set of people you can see while it comes to traditional advertising. Unlike digital advertising that will limit your audience and the audience.

Expensiveness is one of the major setback of traditional advertising. The mode of advertising is very expensive whether it is the print or thr electronic ones. The money one spends most time in advertising may still be the profit that one intends to profit from the business.

 

[Faith B]

While traditional advertising cannot be truly over emphasized, there is need to move towards the digital mode of advertising which to me has more advantages when put side by side with the traditional mode of advertising.

Though, traditional means of advertising has always ensure that customers are met on one on one which makes it possible for the chemistry between the seller and the buyers to get stronger which in no doubt increase patronage.

But this can be a very disadvantageous mode for sellers especially when he's encountered with some customers that do haggle a lot and in the process waste time or those that are fond of buying goods on credit.

Traditional advertising also limit the number of targeted audience. You only focus on the set of people you can see while it comes to traditional advertising. Unlike digital advertising that will limit your audience and the audience.

Expensiveness is one of the major setback of traditional advertising. The mode of advertising is very expensive whether it is the print or thr electronic ones. The money one spends most time in advertising may still be the profit that one intends to profit from the business.

It actually depends on the kind of business you are into, expenses on advertising will not matter to you check those big companies that are in production, in fact, they earn from those buyers that sell their product using digital advertising. Traditional advertizing shouldn't be overlooked because of digital marketing both have their advantages and disadvantages