Jasmine
VIP Contributor
This is the question that needs to be answered before you begin your journey as a video content creator.
On youtube, people search for information. People use youtube to find information, learn something, and build knowledge. However, people also use youtube for entertainment. In fact, in the US, more people use youtube for entertainment compared to those watching cable TV for entertainment.
Having a clear focus on your niche is very important to become successful. You can either provide entertaining content or informational content. If you try to mix these both, it will be difficult to build loyal audience. When you do not have loyal audience, it will be difficult to get views and revenue.
If you are unsure what to choose, you can try choosing a middle path. In other words, you can choose infotainment (information plus entertainment). You can present information in entertaining way, and you can provide information even with your entertaining content.
On youtube, people search for information. People use youtube to find information, learn something, and build knowledge. However, people also use youtube for entertainment. In fact, in the US, more people use youtube for entertainment compared to those watching cable TV for entertainment.
Having a clear focus on your niche is very important to become successful. You can either provide entertaining content or informational content. If you try to mix these both, it will be difficult to build loyal audience. When you do not have loyal audience, it will be difficult to get views and revenue.
If you are unsure what to choose, you can try choosing a middle path. In other words, you can choose infotainment (information plus entertainment). You can present information in entertaining way, and you can provide information even with your entertaining content.