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One of the most important thing about videos is that they are very powerful tool that could be used to promote your site because they engage the audience visually and they also engage the audience emotionally, which will make your message more memory today. You can start to create informative and entertaining videos that is quite related to your sites content or and the product that you are promoting. That would go a language to attract and retain the attention of the potential visitors . Platforms like YouTube and Vimeo can be utilized because they offer great opportunities to reach wide audience.