Need to be aware of the Market's Opinion

Yugocean

Valued Contributor
Various companies conduct large surveys to learn about market preferences in order to increase their business. Those companies launch their products on the same basis.

For example, if your company distributes smartphones, then you need to know the demand for smartphones in the market. Its like -​

  • How many people are interested in buying smartphones within the upcoming distribution time zone?
    Which company's smartphone is more popular?
    How much money can people spend on smartphones?
    Do you have any favourite models?

These various questions will create smartphone market viability for you. If most people want to buy the product of a particular company, or if people are less interested in the product of a particular company, then you will come to know whose market is larger or smaller, and on this basis, you may buy products from the right companies. Along with this, it will also inform companies how successful or unsuccessful their promotion has been.​
 
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