Three Steps to Drive Traffic to Your Online Store

[Mika]

Step 1

In order to get traffic, you need to offer something valuable. If your product is not valuable, you can’t get traffic. If your product is not offering a unique selling proposition, the visitor will never click on your product even when they spot it.

Step 2

Let me assume that you have a valuable product. How would the potential buyer know your product is valuable? Here lies the importance of using a good title, description, product image, search-friendly tags, etc.

Step 3

You need to understand your target audience (people who are going to buy your product). You need to promote your product to the right audience. If you are selling on third-party marketplaces, you need to understand how the algorithm works, you need to use the techniques that will help you rank high in the internal search. For those who are selling from their own store, you should do SEO and bring search traffic.

 

[Jasmine]

The easiest way to build traffic is through search engine optimization. If you do your own SEO, this is 100 percent free. However, if you do not have skills, you might have to hire a SEO consultant and you might have to spend $300-$400 to do SEO on your store. Well, this might be a lot of money and small and medium businesses might not have budget for SEO. However, you need to understand one basic rule about selling online. If you do not spend money to build traffic, you don't generate sales. You can generate traffic through advertising, marketing and SEO, and of all these traffic methods, SEO is the best because this is one time work. You might have to make some SEO changes when you add new products or revamp your store, bur more or less SEO is just one time work but it has a long term benefit.