Traditional advertising Two Common Reasons Why Product Marketing Fails

[Good-Guy]

Advertising and marketing is considered as the first step of promoting your products and services to the general public so that you may be able to attract customers. Advertising and marketing indeed helps many people to promote the products and services they offer to the people. However, it is not an easy job to promote your business through advertising and marketing. I have noticed that there are many mistakes many businesses make when it comes to advertising and marketing. So, here are some of those mistakes:-

1) Not Promoting Products Online

There was a time when very few people used to utilize extra marketing and advertisement opportunities like the Internet. However, Internet is now something really common and now a large majority of people use the Internet. Some research says that online marketing and online advertisement helps to boost your sales a lot. Unfortunately, not all the businesses use the Internet to market their products.

2) Using The Same Promotion Method Again And Again

Using the same method again and again would make people use it and there will come a time when it will never be useful. So the best way to promote your products is to use some sort of new, innovative methods that would catch the attention of people. This way you will increase your chances of promoting your products and increasing your sales.

 

[Kingsley]

You are right, marketing differs from general advertisement in that marketing should be a well planned strategic ways design to capture a target audience so marketing always focuses on the target population and trays as much as possible to make such they convince the target audience to get the the goods or services. But advertisement is not so specific and it I always opened in nature, if goes directly into the public and everyone knows about it irrespective of who is suppose to access the product. They just make a general awareness of the product or services.

So marketing been more focused in nature will certainly require some sort of skill to be able to operate in that regards, so people enter problems in trying to discharge their duties as a marketer because they even lack the basic skills involved in marketing both offline and online. Lack of technical know how has made some self acclaimed marketers to not only waste their personal time but that of the company they are trying to market for aswel.

This has made so many companies to spend millions and yet they have gotten nothing in returns for all the effort they have spent in getting their product tk sell.