Well when someone create something his main goal should be how that thing benefit him or her and how long will it last, nobody would like what he like best to end, they would love it to continue,.
And when one create something too he need to make plans on the thing in particular so as to manage it more effectively.
This fall in the line of making money when creating a website one need to make research on the how that website would go a long way in helping others, would it attract users, what details does such website showcasing and how will his users react this and so many more they need to consider, and the management power being put in maintaining such website.
This is what so many people lack when creating or launching a website the just create a website with little capital, just like starting a business it need accurate maintenance for such business to flow to it booming point and not just the booming but stay in that range.